A brochure and web page with content highlighting the entire conference working was meticulously prepared with 'The Case Centre' as the knowledge partner. Starting from third week of March 2017, around 25,000 e-brochures were distributed across length and breadth of India. And around 900 hard copies were also sent to selective B-schools. The organizing committee met four times to discuss and finalize the works. Received abstract was scrutinized and full case along with teaching note were invited. All the cases and teaching note was sent to the Case Centre for reviewing. The cases were scored in a custom made template with different essential criteria. The abstract of the selected cases were added to a CD – to be distributed as souvenir to participant delegates. The Case Centre had sent useful promo materials to be distributed during the event.
The Pre-conference workshop on case writing was conducted by Dr. Swarup K Mohanty,Ph.D., Director, Sona School of Management and Prof. A.Velsamy, Associate Professor, Sona School of Management. The group of faculty participants from various B-school along with in-house faculty attended. Hands-on case writing exercises were handled and post noon session had topics on different methodology of administering cases into class room.
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