case study
THE OBJECTIVES
  • To facilitate faculties and executives to present their experiences and cases.
  • To help case writers to develop their cases by feedback from reviewers and conference delegates.
  • To train participants in developing cases and teaching notes to get published in leading case repositories and Journals.
  • To equip participants with tools and methods of teaching and discussing a case in classroom

THE PREPARATORY WORK

A brochure and web page with content highlighting the entire conference working was meticulously prepared with 'The Case Centre' as the knowledge partner. Starting from third week of March 2017, around 25,000 e-brochures were distributed across length and breadth of India. And around 900 hard copies were also sent to selective B-schools. The organizing committee met four times to discuss and finalize the works. Received abstract was scrutinized and full case along with teaching note were invited. All the cases and teaching note was sent to the Case Centre for reviewing. The cases were scored in a custom made template with different essential criteria. The abstract of the selected cases were added to a CD – to be distributed as souvenir to participant delegates. The Case Centre had sent useful promo materials to be distributed during the event.


THE EVENTS

The Pre-conference workshop on case writing was conducted by Dr. Swarup K Mohanty,Ph.D., Director, Sona School of Management and Prof. A.Velsamy, Associate Professor, Sona School of Management. The group of faculty participants from various B-school along with in-house faculty attended. Hands-on case writing exercises were handled and post noon session had topics on different methodology of administering cases into class room.

  • At registration desk the participants were allowed to mark presence in the required document and a conference kit – a laptop bag with notepad, souvenir and promo materials from the Case Centre was handed over to them. After the registration at the reception, the inaugural session of the conference started by 9.40 am. Prof. A. Velsamy, the conference convener welcomed the gathering. The inaugural address was given by Dr. Swarup K Mohanty, Director – Sona School of Management. Special mention was made on the support given by the Case Centre. The Session had moments on exchanging pleasantries with bouquet and mementos.
  • Followed by the inaugural the key note speech was delivered by Dr. A. Siva Kumar, Professor – Marketing and Strategy, VIT Business School, Vellore. His address revolved around the recent trends and challenges in case writing. He outlined on modern types of cases such as multimedia, cartoon and simulation etc. and how it attracts the audience.
  • Further under the heading "how to write award winning cases", Dr.A.Sivakumar gave 6D's of case writing, which was very interesting covering A-Z in case writing. And his 6C's on teaching note was very thoughtful.
  • After a tea break the Technical session-I started. Participants from different institutions across difference states presented their cases. Dr.a.Sivakumar judged the cases and gave valuable inputs to refine the cases. Time given per participant was 20 minutes including question & answer.
  • Technical session-II then followed after which the forum had Lunch break at around 1.20 pm. The participant delegates and the organizers has sumptuous lunch at the foreign nationals' hostel complex.
  • The post lunch session started by 2.10 pm with the keynote address by Dr. Padma Srinivasan, Group Research Head – Acharya Bengaluru B-school, Bengaluru. Her address revolved around the topic "How to do case research and the connection between case writing, research grants and consultancy". Her session gave a holistic picture of case writing.
  • After the keynote session, Technical session-III started with participant delegates using audio clips to get the attention of the audience. The afternoon session witnessed active participation by student delegates with lengthy question and answer.
  • With a Tea break Technical session-IV started. Dr. A. Sivakumar and Dr. Padma Srinivasan were giving maximum feedback and all the presenting delegates interacted to get more inputs. Thus the day's session ended.
  • The second day of the conference started with a keynote address on "The advantages of case method in B-school pedagogy with special reference to Harvard approach" by Dr. Jagatheesh. He was kind enough to chair the session to judge the cases presented as part of Technical session-V.
  • The forum witnessed maximum participation by the students' of Sona School of Management.
  • Valedictory session took place after a small tea break. The organizers thanked the institution management and the Director, Sona School of Management for the untiring support. Thanks to the team of organizers who were determined in running the event with utmost discipline and success. A special thanks was mentioned to the Case Centre for being the knowledge partner and seamlessly helping in creation and conductance of the conference. The organizing committee thanked the sponsors Professional Courier-Salem, Sai Travels-Salem, AIK Gold house, AM yarn agencies-Karur, R.K.Agro products-Karur. The highlight is the announcement of awards. The winners of this edition of 2017 Sona Business Case Conference are:
    • Best case writer award with cash prize of Rs.10,000/- : Dr. Indira, associate professor and Dr. Deepa, Ittimani Tholath, Assistant professor from Loyola Institute of Business Administration (LIBA) for the case "Weaving sustainability into Affordable Housing- Anna Builders".
    • Best young case writer award with cash prize of Rs.5000/-: Mr.Rajarajan Tamilselvam, RTVS consulting for the case "Sustaining of 5S is an Art".
  • After the conference, the team of organizers along with delegate participants from other states went to Yercaud, a nearby hill station. It is a tourist destination and the team spent time in sight seeing, shopping and ended the day with fun.

THE VALUE OUTCOME
  • conference gave a great learning experience to not only the organizers, but for the participants too.
  • The presentation received good reviews and comments from chairpersons (judges) and other participants. This was a great help to make the cases publishable.
  • The conference helped participants in enhancing their case writing and teaching skills.
  • The participants expressed that the conference dealt with the minutest details of case writing without wasting time.

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