case study


Case method of teaching has become very popular among Business Schools across the globe. Case studies in class rooms enhance the decision making skill of students. The growth in case writers coupled with availability of good cases has made B-School faculty to embrace case method of teaching. SONA Business case conference is first of its kind in South India to bring a comprehensive platform to discuss Case study teaching and writing in varied range of topics.

  • To facilitate faculties and executives to present their experiences and cases.
  • To help case writers to develop their cases by feedback from reviewers and conference delegates.
  • To train participants in developing cases and teaching notes to get published in leading case repositories and Journals.
  • To equip participants with tools and methods of teaching and discussing a case in classroom.

One day Pre-Conference Case Writing Workshop

This workshop will be conducted for writers those who desire to learn and hone their case writing skills and to teach them effectively. The sessions will be facilitated by experts affiliated to renowned institutions / organisations.

Download Brochure here

Unpublished Business case studies are invited. Business cases are developed considering the issues pertaining to management functions, nature of the industry, cultural dimension, competition, and government policies. The data sources used for case development can be of field research, published sources and generalised experiences. Considering these ideas the following themes are developed

  • Marketing
  • Finance / Accounts / Banking / Insurance
  • Business / Social Entrepreneurship
  • Organisational Behaviour / Human Resource Management
  • Economics, Politics, Business Environment and Strategy
  • Total Quality Management / General Management
  • Hospitality Management / Health Management

The list is only suggestive of categories and this does not limit the area of participants.

  • The conference has a wide scope including all functional areas of business management.
  • Eminent speakers from reputed academic, corporate and social organisations are invited.
  • Workshop handled by experience case writers.
  • Variety of publishing choices.

Sona School of Management, Salem, Tamil Nadu. India.

Submission of abstract and full Case On or before August 31st, 2017
Registration for the Conference On or before August 31st, 2017
Pre-Conference Workshop September 21st, 2017
Case Presentation September 22nd& 23rd, 2017
  1. Manuscript should be in American English, A4 size MS-word document with 2.9 cm. as left and right margin and 2.7 cm. as top and bottom margin. Font style-Times New Roman and Font size-12.
  2. The author(s) are required to submit an original and unpublished case study which has not been submitted or discussed in any previous conference of any public forum.
  3. The cases can be based on primary or secondary data. The cases written with secondary data should mention all the sources of information and cases based on primary data must have organisational consent.
  4. Compact cases with 2 – 3 pages or cases with maximum 8-10 pages are preferred.
  5. Fully finished cases should have a comprehensive teaching note.
  6. Any issue of plagiarism will result in disqualification of case from the conference.
  7. Your Teaching note should have details on Case synopsis, Target group, Learning objectives, Teaching strategy, Discussion questions with detail analysis, Background reading, Area of the case, Highlights and key points of the case study.

Send us your final case studies and teaching notes at

All the case studies submitted will go through Double Blind Review Process by a panel of expert reviewers. Authors of the shortlisted cases will be informed. They will be invited to present their cases during the conference. Cases selected for further improvement will receive feedback. All the selected case studies will be published in the form of ISBN numbered book from a reputed publisher. The winning cases and other eligible cases will be published in The Case Centre, leading global case repository.
  1. Best case writer award with a cash prize of Rs.10,000/-
  2. Best young case writer award with a cash prize of Rs.5,000/-
  3. Best student case writer award with a cash prize of Rs.3,000/-

Certificate of participation will be given to all those cases accepted and presented during the conference.

Participants may execute the electronic fund transfer using following details.

Name of the Bank: Central Bank of India
Branch: Five Roads, Salem
Branch Address: 5/250 E, Sri Vijaya Tower, Junction Main Road, Five Roads, Salem - 636 005.
Account Number: 3973647165
Beneficary Name: Sona School of Management, Salem
IFSC Code: CBIN0283306
Online Registration

Upon using this facility, mail the transaction details / registration form to for confirmation.


Draw the Demand Draft in favor of “Sona School of Management”, payable at " Salem ". The DD along with Registration Form  should be sent to the following address:
Prof. A.Velsamy
Sona School of Management
Junction Main Road
Salem – 636 005
Tamil Nadu.
Mobile – +91 98428 14694


  1. For the Conference
  2. Category of Participants Indian International
    Corporate executives / Trainers / Business consultants / Entrepreneurs INR 3000/- USD 200
    Faculty members INR 2000/- USD 150
    Research scholars / Final year students of any Business studies INR 1000/- USD 100
  3.  For the one-day Case writing workshop
  4. Fee per participant – INR.1000/- (USD 100 for foreign participants)
    Workshop participant can register to attend the case conference by paying the conference registration additional.

N.B. The conference fee is charged per person per case basis. In case of multiple authors, only the author, who is submitting the case will be notified and given the certificate. Co-authors desirous of certification and / or participation are required in addition to pay the full registration fees. Research scholars need to submit a proof from their institute. Registration fee are non-refundable.


  1. Early birds who register on or before 20th June 2017 - 10% discount.
  2. Two or more participants from an organisation – 10% discount.
  3. Registration for Multiple events (for Conference and Workshop) - 10% discount.

* A participant can avail of only one of these discounts.

Accommodation for participants will be arranged on request in college hostels and nearby hotels on payment basis. Contact Prof.R.Vijayakrishnan at +91 99620 11108 /

Dr. K. B. Akhilesh
Dr. K. B. Akhilesh
Professor, Department of Management Studies
Indian Institute of Science

Professor Akhilesh has been a Senior Professor and eminent consultant of Human Resource Management, Organizational Behaviour and Technology Management at Indian Institute of Science. His specific research interest include Collective Intelligence at the team level, Family Business performance, Organizational Development and Change Management. He is the President of Rajiv Gandhi Institute of Petroleum                                        Technology, Rae Bareli.

Dr.Subhash Sharma
Dr. Subhash Sharma
Indus Business Academy

Dr. Subhash Sharma holds Ph.D from the USC, Los Angeles and PGDM from IIM(A). He is a prolific writer and speaker who is known for his creative synthesis of Eastern and Western management ideas. He was Founding Faculty of IRMA, Founder Director of Indian Institute of Plantation.

Dr.Debi S.Saini
Dr. Debi S Saini
Professor emeritus
Management Development Institute

Dr. Debi S Saini is professor emeritus of HRM at MDI, Gurgoan and Aarhus University, Denmark.

Mr.C.Valliappa, CHAIRMAN
Sona Group of Institutions

Mr.Chocko Valliappa,VICE CHAIRMAN
Sona Group of Institutions

Mr.Thyagu Valliappa,VICE CHAIRMAN
Sona Group of Institutions

Prof. Swarup K Mohanty, Ph.D
Sona School of Management

Prof. A.Velsamy
Associate Professor
Sona School of Management

Prof. G. Padmanaban
Prof. K.Srinivasan
Prof. K. Riyazahmed
Prof. R. Nithya
Prof. M.S. Kamalaveni
Prof. K. Balachandar
Prof. R. Vijayakrishnan
Prof. D. Ganesan

Prof. A. Velsamy
The Conference Convenor
(A Unit of Sona College of Technology)
Junction Main Road / Sona Nagar / Salem – 636 005 / Tamilnadu / India
+91 98428 14694 / Phone: +91 427 – 4099999, 4099977 /