Webinar on Role of digitalization in Automotive Supply Chain

Webinar on “Role of digitalization in Automotive Supply Chain”

Date(s) - 08/08/2020
10:00 am - 12:00 pm


Dr. Balakrishnan A.S.  – Bala has been working as Vice President of Material Planning and Logistics (MP&L) department in global technology and business center (GTBC), Ford Motor Private Limited, Chennai for the past 20 years.

Bala has specialized in supply chain, inventory management, digitalization, NPD/Launch, change management, strategic projects, logistics, robotics process automation, data analytics, and IT strategy.

Bala had multiple international short- and long-term assignments across Ford product development and manufacturing locations (China, USA, UK/Germany, Australia, Brazil, South Africa, Japan). In his current role, Bala is in-charge of the development and operations of material planning and logistics activities for global Ford locations, as well as driving the supply chain transformation journey to establish center of excellence (COE) of the Ford Motor’s MP&L business.

Bala holds bachelor’s degree in production engineering and master’s degrees in operations and finance, as well as a Ph.D. in management studies from the reputed institutions in India.

Bala has published articles on Green Supply Chain, Logistics, Product development etc., specific to Automobile industry in reputed journals.

Key take away:

  1. Digital Supply Chain framework.
  2. Big Data Analytics – Journey, Process and Applications.
  3. Block-Chain – Application feasibility study for Automotive industry
  4. Digitalization Journey in Supply chain / logistics for transformation

Who can participate?

  • Students and Faculty from Engineering, Arts and Science & Management Streams.
  • Executives from Industry.

Date: 08-08-2020 (Saturday)
Timing: 10AM to 12 Noon.
Platform: Microsoft Team

Participation fees:

For Students: Rs.Rs.125 (Including GST)
For Faculty:   Rs. Rs.240 (Including GST)
For Executives from Industry: Rs.240 (Including GST)

Registration link: https://bit.ly/3jhRlXG

Online Certification will be issued to all the participants.

Co-Ordinator’s for this event:

Dr. D. Immanuel
Associate Professor and Head-Placement


Mr. G. Padmanaban
Assistant Professor and Team-Placement

Sona School of Management
(A Unit of Sona College of Technology, Salem)

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