case study


Case method of teaching is a predominant teaching methodology and popular among Business Schools across the globe. Case studies in class rooms enhance the decision making skill of students. The growth in case writers coupled with availability of good cases has made B-School faculty to embrace case method of teaching. Sona frequently conducts Business case conference to bring a comprehensive platform to discuss case teaching and writing in varied range of Management topics.

About the Institutions

Sona School of Management, promoted by a prominent business group with 50 years of service to the cause of education is one of the most sought after institutes in South India. Sona SOM is poised to achieve an enviable 38th rank among all the B- Schools across India rated by "Business India Survey". Sona SOM is also ranked 10th in India and 2nd in Tamil Nadu among all the B-Schools under the category Outstanding B-Schools of Excellenceœby CSR Magazine survey. The institute offers Master of Business Administration (MBA) program in four specialisations namely Marketing, Finance, HR & Production functions. The School is AICTE approved, NBA and NAAC accredited and ISO certified. Established in 1998, Sona School of Management cherishes 20 years of legacy in creating talented, responsible and society centric management graduates who experience and believe that leadership can be nurtured with human touch. The learning ambience, futuristic content and pedagogy groom students into change agents with global perspective. At SONA teaching is imparted entrepreneurially, backed by research, consulting, and corporate training. Our industry- ready curriculum is developed jointly by experts from industry and academia.

  • To facilitate faculty and executives to present their experiences and cases.
  • To help case writers to develop their cases by feedback from reviewers and conference delegates.
  • To facilitate participants in publishing their case in leading repositories and journals
  • To equip participants with tools and methods of teaching and discussing a case in classroom.

Case Teaching Workshop - 14th Nov 2019

This workshop will be conducted for Management Educators those who desire to learn and hone their case teaching. One day Workshop will be handled by experts affiliated to renowned institutions / organisations.

Download Brochure here

Unpublished Business case studies are invited. Business cases are developed considering the issues pertaining to management functions, nature of the industry, cultural dimension, competition, and government policies. The data sources used for case development can be of field research, published sources and generalised experiences. Considering these ideas the following themes are developed

  • Marketing
  • Finance / Accounts / Banking / Insurance
  • Business / Social Entrepreneurship
  • Organisational Behaviour / Human Resource Management
  • Economics, Politics, Business Environment and Strategy
  • Total Quality Management / General Management
  • Hospitality Management / Health Management

The list is only suggestive of categories and this does not limit the area of participants.

Cases teaching makes the learning environment more vibrant and stimulates critical business thinking. B-School across the globe has recognized Case Methods as an important peasangical tool. The success of our first Business Case Conference and the challenges amidst business issues,SONA comes with the “Business Case Conference 2.0”. This unique conference will bring case studies focusing on various management challenges and realtime problems that will equip the B-School faculty in handling case method of teaching.

Chief Guest,   MBA Director,   Convenor


Participant from other states

Group Photo

Conference Hall, Sona School of Management, Salem, Tamil Nadu. India.

Submission of abstract On or before October 10th, 2019
Final Submission of full case and Teaching note On or before October 24th, 2019
Registration for the Conference On or before November 1st, 2019
Case teaching Workshop 14th November, 2019
Case Presentation 15th November, 2019
  1. Manuscript should be in American English, A4 size MS-word document with 2.9 cm. as left and right margin and 2.7 cm. as top and bottom margin. Font style-Times New Roman and Font size-12.
  2. The author(s) are required to submit an original and unpublished case study which has not been submitted or discussed in any previous conference of any public forum.
  3. The cases can be based on primary or secondary data. The cases written with secondary data should mention all the sources of information and cases based on primary data must have organisational consent.
  4. Compact cases with 2 – 3 pages or cases with maximum 8-10 pages are preferred.
  5. Fully finished cases should have a comprehensive teaching note.
  6. Any issue of plagiarism will result in disqualification of case from the conference.
  7. Teaching note should have details on Case synopsis, Target group, Learning objectives, Teaching strategy, Discussion questions with detail analysis, Background reading, Area of the case, Highlights and key points of the case study.

Send us your final case studies and teaching notes at

Based on the reviewers comments all the selected case studies will be published in the Peer - Reviewed refreed journal with DOI.
  1. Best case writer award with a cash prize of Rs.5,000/-
  2. Best young case writer award with a cash prize of Rs.3,000/-
  3. Best student case writer award with a cash prize of Rs.2,000/-

Certificate of participation will be given to all those cases accepted and presented during the conference.

Participants may execute the electronic fund transfer using following details.

Name of the Bank: Central Bank of India
Branch: Five Roads, Salem
Branch Address: 5/250 E, Sri Vijaya Tower, Junction Main Road, Five Roads, Salem - 636 005.
Account Number: 3973647165
Beneficary Name: Sona School of Management, Salem
IFSC Code: CBIN0283306
Online Registration

Upon using this facility, mail the transaction details / registration form to for confirmation.


Draw the Demand Draft in favor of “Sona School of Management”, payable at " Salem ". The DD along with Registration Form  should be sent to the following address:
Prof. K.Srinivasan
Sona School of Management
Junction Main Road
Salem – 636 005
Tamil Nadu.
Mobile – +91 95976 40303, +91 9942611220a


  1. For the Conference
  2. Category of Participants Amount
    Corporate executives INR 3000/-
    Faculty members INR 2000/-
    Research scholars /students INR 1000/-
  3.  For the one-day Case teaching workshop
  4. Fee per participant – INR.1000/- Workshop participant can register to attend the case conference by paying the conference registration additional.

Accommodation for participants will be arranged on request in college hostels and nearby hotels on payment basis. Contact Ms.M.S.Kamalaveni at +91 9942611220 /


Shri. Chocko Valliappa
Vee Technologies

Thyagu Valliappa

Shri. Thyagu Valliappa
Play Factory

Swarup K Mohanty

Prof. Dr. Swarup K Mohanty,Ph.D
Sona School of Management

Nithyananda KV

Prof. Dr. Nithyananda KV
IIM - Trichy

And Eminent Professors from leading Institutions and Organisations

Mr.C.Valliappa, CHAIRMAN
Sona Group of Institutions

Mr.Chocko Valliappa,VICE CHAIRMAN
Sona Group of Institutions

Mr.Thyagu Valliappa,VICE CHAIRMAN
Sona Group of Institutions

Prof. Swarup K Mohanty, Ph.D
Sona School of Management

Prof. K.Srinivasan
Assistant Professor
Sona School of Management

Prof. K.Srinivasan
Assistant Professor
The Conference Convenor
(A Unit of Sona College of Technology)
Junction Main Road / Sona Nagar / Salem – 636 005 / Tamilnadu / India
+91 95976 40303 / Phone: +91 427 – 4099999, 4099977 /