Faculty

ganesan

Dr.D.Ganesan, Assistant Professor


Marketing, Advertising Management

ganesand@sonamgmt.org

+91 427 - 4099 814


Dr.D.Ganesan is Assistant Professor with 13+ years of experience in Industry and Academia. His doctoral degree in Manonmaniam Sundaranar University. His areas of interest are advertising, consumer psychology and marketing.
He has presented more than 30 papers in various National Conferences .He has published 10+ articles in various International journals.
Publications:

  1. An empirical evaluation on efficacy of socially responsible advertisements- International journal of business administration and research review- 2017-18
  2. Impact of corporate Social Responsibility Advertising Message Appeals in Audience Perception- International Journal of Exclusive Management Research- 2016-17
  3. Effectiveness of brand extension advertisements in television- VEI International Journal of Social Sciences - 2016-17
  4. An empirical evaluation on investor perception towards gold bullion  investment in Salem city- Shanlax  International Journal of Management- 2015-16