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Dr.D.Ganesan, Assistant Professor

Marketing, Advertising Management

+91 427 - 4099 814

Dr.D.Ganesan is Assistant Professor of Management studies at Sona College of technology, Salem in the domains of Marketing and general management area. He use to teach courses like Marketing Management, consumer behavior, CRM, strategic management and Business communication. His major research interests include consumer Psychology, advertising effectiveness and advertising management. He has awarded Ph.D., in the area of advertising w.r.t message persuasion towards buying intention. He has worked in BFSI vertical about half-a-decade in Bajaj Allianz and Max New York life in hard core sales and customer service. He has published 20 + research articles in b National and International journals of repute. He has presented 30+ papers in various national and international conferences which has significant impact on the spheres of business. He has conducted training programs for diverse audience like UG , PG students, Entrepreneurs , Private employees in themes like Personal grooming,  Team Building  , Brand Management , identification of business opportunities and Marketing mantra. He is conducting Business Quiz sessions for MBA students that focused on to enrich their current affairs and corporate exposure and rendering consultancy services in customer engagement, retail store management and sales promotion.


  1. An empirical evaluation on efficacy of socially responsible advertisements- International journal of business administration and research review- 2017-18
  2. Impact of corporate Social Responsibility Advertising Message Appeals in Audience Perception- International Journal of Exclusive Management Research- 2016-17
  3. Effectiveness of brand extension advertisements in television- VEI International Journal of Social Sciences - 2016-17
  4. An empirical evaluation on investor perception towards gold bullion  investment in Salem city- Shanlax  International Journal of Management- 2015-16