Career Objective

Adapt in managing Marketing, HR, Systems and general Management subjects for rendering and achieving Quality Educational Service and Research through providing necessary assistance for students academic and career development.

Academic Credentials

S.No.	Degree	Year	Class/ Percentage	Board/University	Achievements
1.	PhD	Pursuing	-	Manonmaniam Sundaranar University	10  Publications in National &  International Journals Presented 30 Papers in Various National & International Conferences
2.	M.Phil	2009	First (65%)	Periyar University
3.	PGDPM&IR	2005	Third (49%)	Annamalai University
3.	MBA	2004	First (72%)	Anna University
4.	B.Sc.(Physics)	2002	First (64%)	Periyar University
5.	HSC	1999	First (78%)	Tamilnadu State Board
6.	SSLC	1997	First (74%)	Tamilnadu State Board

Professional Credentials

• Since August 2014, Working as Assistant Professor in Sona School of Management, (A Unit of Sona College of Technology) , Salem
• June 2009 – June 2014, associated with Muthayammal Engineering College , Rasipuram ,Namakkal District as Assistant Professor in Management Studies
• August 2008 – May 2009, associated with Max New York Life Insurance Company Ltd, Dharmapuri as Associate Sales Manager.
• April 2005 – July 2008, associated with Synergy Insurance Solution , Business Associate of Bajaj Allianz Life Insurance Company Ltd, Krishnagiri as Agency Manager
• Served as Resource Person for the theme of Information Technology as applicable to MSMEs – Online Marketing, Mobile apps, Cloud Computing etc in NEEDS training Programme jointly organized by Entrepreneurship Development Institute and Salem Productivity Council on 25th February 2015

Memberships

• Life Member – MISTE (Member of Indian Society of Technical Education)

Continual Professional Development

• Completed a MOOC course entitled Innovation for powerful outcomes conducted by Swinburne University of Technology , Australia through open2study (a MOOC platform) in March 2016
• Completed a MOOC course entitled Strategic Management conducted by Open University Australia through open2study (a MOOC platform) in June 2016

Publication

• Published a research article entitled Advertising effectiveness in the health care industry with reference to the hospitals in Salem city, in Journal of Financial Services and Management, Vol-III, Issue1, Jan-Mar 2012, PP.18-28.(ISSN:0976-1632)
• Published a research article entitled A Study on effectiveness of Celebrity Endorsements towards television viewers Perceptive in Salem city in International Journal of Management, IT & Engineering , Vol -2, Issue 4 April 2012 , PP.42-54(ISSN: 2249-0558)
• Published a research article entitled Viewer's Opinion on Celebrity endorsed Television commercials in a research book 'Business Horizon' (ISBN no: 978-81-910426-3- 4).
• Published a research article entitled Contemporary advertising strategies in healthcare sector in a research book 'Global challenges of emergent India - a management perspective' (ISBN no: 978-81-9104-720-2)
• Published a research article entitled 'An empirical evaluation on the impact of Advertising Appeals towards Purchase Intention among Television viewers' in Zenith International Journal of Business& Economics & Management Research ,Vol.3(3), March 2013 (ISSN no: 2249-8826), PP.187-196
• Published a research article entitled 'A study on perception of public towards self-image(body care& beauty care ) advertisements in Salem city' in Research Explorer , Vol.2, Feb 2013, Issue .3 (ISSN no: 2250-1940),PP.646-650
• Published a research article entitled 'Perception of Viewers towards Surrogate Advertising on Television media' in Indo Global Journal of Applied Management Science,Vol.1, Issue- 3, July 2013 (ISSN no: 2320-7892), PP.165-172
• Published a research article entitled 'Perception of Internet users about advertisements in Social Media Viewers' in Journal of International Academic research for multi disciplinary, Vol.2, Issue - 2 ,March 2014 (ISSN no: 2320-5083), PP.147-160 (Impact Factor: 1.393).
• Published a research article entitled 'A study on service preferences towards beauty care centers in Salem' in Journal of Global Management Review, Vol.9, Issue - 1 , November 2014 (ISSN no: 0973-9947), PP.37- 45
• Published a research article entitled 'An empirical evaluation on investor perception towards gold bullion investments in Salem city' in Shanlax International Journal of Management , Vol.3, Special Issue 4 , March 2016 (ISSN no: 2321- 4643), PP.16- 22

Learning and Development Programmes

• Participated in Quality development Programme on " Instructional objectives and delivery Design" organized by National Institute of Technical Teachers Training and Research at Muthyammal Engineering College , Rasipuram from 3rd to 8th August 2009
• Participated in FDP on "Case Methods in teaching "organized by Sri Venkateswara educational Instititutions , Coimbatore on 6th October 2009
• Participated in workshop on "Interpersonal Communication "organized by ICFAI Business School , Bangalore on 30th April 2010
• Participated in AICTE sponsored FDP on "Emotional Intelligence - A need for faculty members "organized by Muthayammal Engineering College, Rasipuram from 10th – 22nd May 2010
• Participated in regional Summit on " Quality in Education" organized by CII , Coimbatore on 21st & 22nd January 2011
• Participated in Anna University Sponsored FDP on "Business research Methods for Management research" organized by Vivekananda Institute of Management Studies , Thiruchengode from 26th December 2011 – 2nd January 2012
• Participated in FDP on " Case Teaching Methods" organized by Sona School of Management, Salem on 22nd and 23rd August 2014
• Participated in FDP on "Dynamics of Teaching Pedagogy" organized by Sri Sankara Institute of Management Science, Coimbatore on 31st October 2014
• Participated in workshop on "Research Design and Scale Development "organized by Sona School of Management, Salem on 29th November 2014
• Participated in FDP on "Personal Effectiveness to Organizational Effectiveness "organized by CII & Knowledge Business School , Salem on 7th February 2015
• Participated in " The Pedagogy Training Programme" organized by Sona School of Management, Salem from 16th February – 20th February 2015
• Participated as a committee member in ISTE regional conference on the " Role of technical education in energy conservation" organized by Sona School of Technology , Salem & ISTE, TN & P on 5th February 2015
• Participated in the National seminar on "Green management for business sustainability" organized by Sona School of Management, Salem on 17th April 2015
• Participated in MDP on " Big Data for Big Business " organized by Sona School of Management, Salem on 9th May 2015
• Participated in workshop on " Stress Management techniques for work-life balance "organized by Sona School of Management, Salem on 1st April 2016
• Participated in workshop on 'The road map to empirical exactness of doing research" organized by Periyar University constituent college of Arts& Science ,Penngaram, Dharmapuri on 4th May 2016

Learning and Development Programmes

• Presented a paper entitled "Impact of Recession on Banking" in national conference on Impact of recession in the global scenario organized by Selvam College of Technology in Namakkal on 24th October 2009
• Presented a paper entitled "Entrepreneurial opportunities" in National Conference on Trends in Entrepreneurship development organized by Nehru Institute of Technology , Coimbatore on 24th April 2010
• Presented a paper entitled "Celebrity Endorsements" in National Conference on global business strategy organized by Bharath University , Chennai on 27th August 2010( Published in Conference Proceedings)
• Presented a paper entitled "Social Advertising" in National Conference on Managing Global Competitiveness through Managerial Excellence organized by Dr.G.R.Damodaran College of Arts & science , Coimbatore on 6th October 2010
• Presented a paper entitled "Green marketing" in national seminar on Synergize: Green to Gold Organized by Annamalai University, Chidambaram on 3rd September 2010
• Presented a paper entitled "Health Right to Food " in National level Seminar on Right to healthcare Issues and Challenges Organized by Gobi Arts & Science College , Gobichettipalayam on 4& 5th February 2011( Published in Conference Proceedings)
• Presented a paper entitled "Viral Marketing" National Conference on Contemporary Practices for the Success of Indian Business Organized by RVS Faculty of Management , Coimbatore on 4th February 2011( Published in Conference Proceedings)
• Presented a paper entitled "Cyber Bullying – A Counter attack to Business Ethics" in National Conference on Emerging Trends in Global Business Organized by RVS Faculty of Management , Coimbatore on 10th September 2011 ( Published in Conference Proceedings)
• Presented a paper entitled "Advertising Ethics" in National Conference on galloping of management practices towards global standards organized by Tagore Institute of Engineering & Technology, Attur on 16th March 2012
• Presented a paper entitled "Comparative Advertising" in National Conference on emerging trends in global business organized by RVS Institute of Management Studies , Coimbatore on 15th Sep 2012
• Presented a paper entitled "Efficacy of Emotional Advertising Appeals "in National Conference on new Paradigms in corporate management organized by KSR College of Engineering , Thiruchengode on 19th October 2012
• Presented a paper entitled "A study on Perception of Public towards Self image advertisements in Salem city" in UGC Sponsored national level conference on recent trends in management practices organized by Rajah Serfoji Government College ,Thanjavur on 25th & 26th Feb 2013
• Presented a paper entitled "Effectiveness of advertising appeals in FMCG " in National Conference on building in today's new world of marketing organized by AVS College of Arts & Science ,Salem on 9th March 2013
• Presented a paper entitled "Internet advertising appeals –Issues and Challenges " in National Conference on business challenges in global environment Organized by Jayalakshmi Institute of Technology , Dharmapuri on 15th March 2013
• Presented a paper entitled "Marketing Strategies to Cope up global Strategy " in National Conference on emerging management trends and strategies Organized by Periyar University Salem , on 6th & 7th March 2014
• Presented a paper entitled " Social entrepreneurship" in National Conference on impact of entrepreneurship in Indian economic growth organized by SNMV institute of management , Coimbatore on 8th January 2016
• Presented a paper entitled "An empirical evaluation on investor perception towards gold bullion investments in Salem city" in National Conference on Social implications of e-business in India organized by PMC tech , Hosur on 18th March 2016
• Presented a Paper entitled ' Effectiveness of DISC profile in employee assessment ' in national conference on Sustainable development in corporate sector-perspectives, problems and prognosis organized by Karpagam University, Coimbatore on 23rd September 2016

Papers Presentations in International Conferences

• Presented a Paper entitled "Contemporary Advertising Strategies in Healthcare sector" in International Seminar on global Challenges of Emergent India – A Management Perspective organized by Vivekananda Educational Institutions on 14& 15th February 2011
• Presented a Paper entitled "Role of Globalization in services sector advertising" in International Seminar on Impact of LPG in Indian Business Scenario organized by Annai Mathammal Sheeela College of Engineering on 26th February 2011
• Presented a Paper entitled " Opinion Leadership' in International Conference on Marketing Research in the Emerging Global Scenario organized by Sri Venkateswara College of Arts& Science , Peravurani on 24th September 2011
• Presented a Paper entitled " An exploration of effectiveness of celebrity appeals in television commercials among viewers in Coimbatore city ' in International Conference on competency building strategies in business & technology for sustainable development organized by Sri Ganesh School of Business management ,Salem on 22nd Feb 2013
• Presented a Paper entitled 'In-film advertising ' in International Conference on New vistas of Indian business in global scenario organized by Brahma School of business , Namakkal on 19th Sep 2013
• Presented a Paper entitled 'Efficiency of teaser advertisements" in International Conference on competency building strategies in business & technology for sustainable development organized by Sri Ganesh School of Business management , Salem on 25th Feb 2014
• Presented a Paper entitled " Effectiveness of Advertisements in Social Networking Websites" in International Conference on Innovative Researches in Commerce organized by AVS college of Arts & Science , Salem on 19th September 2014
• Presented a Paper entitled " Corporate social responsibility through advertisements" in International Seminar on Sustainable Development on India's Urban Future Innovative Researches in Commerce organized by Francis Xavier Engineering College , Tirunelveli on 5th February 2015
• Presented a Paper entitled 'Importance of Social Media Advertisements" in International Conference on competency building strategies in business & technology for sustainable development organized by Sri Ganesh School of Business management , Salem on 25th Feb 2015
• Presented a Paper entitled "Innovation and technological entrepreneurship " in International Conference on role of management education in promoting entrepreneurship in the globalized business environment organized by PRIMS , Periyar University , Salem on 27th & 28th January 2016
• Presented a Paper entitled 'Innovative strategies for survival" in International Conference on competency building strategies in business & technology for sustainable development organized by Sri Ganesh School of Business management , Salem on 19th Feb 2016
• Presented a Paper entitled 'Core banking- A boon to customers ' in International conference on contemporary issues in global banking organized by Kongunadu Arts and Science College ,Coimbatore on 4th August 2016

Computer Skills

• Knowledge of Applications like MS-Office, Visual Foxpro.
• Knowledge of DBMS – MS-Access
• Certification in HDCA (Higher Diploma in Computer Application)
• Certification in CLP (Computer Literacy Progamme)

Personal Strengths

• Appetite for acquiring new skills
• Willing to accept challenges
• Like to network with People