Faculty

nithya

Ms. R.Nithya, Assistant Professor


Marketing

nithyar@sonamgmt.org


+91 427 - 4099 814


R.Nithya is working as Assistant Professor at Sona College of technology, Salem for MBA Course in Marketing and Human Resource area. She teaches courses in Marketing Management, Marketing of Financial Services, Services Marketing, International Human resource management and Talent acquisition. Her major research interests are in Brand / Marketing Audit, International Marketing Strategy and Technology acceptance model. She has completed her Post Graduate diploma in Business Administration from Mount Carmel Institute Of Management, Bangalore specialized in both Marketing and Human resource management. She has worked in Standard Chartered Bank, HDFC Bank and Bharthi Axa Life Insurance in hard core sales. She has published papers in both National and International journal and currently doing her research in Technology acceptance model. She has conducted training programs for Industry in topics like Retail management, Body language, Team Building and Time Management.
Publications:

  1. Design Thinking - A Strategy for Innovation and Creativity- International Journal of Innovative Research in Management Studies (IJIRMS)- 2018-19
  2. A conceptual study of identify the factors affecting consumers online behavior in India- Shanlax International Journal of Management- 2016-17
  3. Green Marketing - A vital role in International strategy- Shanlax International Journal of Management- 2015-16
  4. Women Entrepreneurship - Opportunities and challenges- Shanlax International Journal of Management- 2015-16