Dr.P.Praba Devi is an Associate Professor in the Sona School of Management. She has completed her Doctoral research with 20+ years of experience in academia and industry. She teaches marketing papers for the students and her area of interest is Service Quality, marketing and consumer behavior. She is an approved supervisor by the Anna University to guide research scholars pursuing Doctoral Program. Besides attending several conferences, seminars and training programs she has also organized national seminar, faculty development programs and workshops. She has published articles in several refereed journals and journals with high impact factor. She has also reviewed the books published by leading publishers. She is a member of the team preparing the Human Development Report and the State Balanced Growth Fund report for the State Planning Commission.