Faculty

velsamy

Mr.A.Velsamy , Associate Professor


Brand Management

velsamy.a@sonamgmt.org

+91 427 - 4099 814


Velsamy.A is Associate Professor in Marketing who teaches Marketing Management, Brand Management, International Business and Research Methodology. He also teaches Project Management. He has rich practical experience in Industry and Academics, gained by traveling through six states. His areas of interest include Consumer behavior, Curriculum design and development, Instructional planning and Quality audit. He has expertise in marketing surveys. He is a Consultant and Trainer for Quality Accreditation / Certification for Educational institutions. He has qualified SET  in Management Studies.
Publications:

  1. Patanjali: A Swadeshi Revolution or Personal Accretion- The Case Centre- 2018-19
  2. Specialty Advertising New Dimension for Creating Customer Value- Emerald Group Publishing (India) Private Limited- 2017-2018
  3. Social Media in the professional develeopment of B School faculty- Intertatnational journal of Innovatie research in Management studies- 2016-17
  4. The fall in Purchase Price: Consumers Delusion- The Case Centre- 2016-17
  5. Understanding the role of Educational Technology & ICT in Management Education- 2015-2016