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"Embrace the Future: MBA Super Specialization for Thriving in the 21st-Century Business Landscape"

Business schools worldwide are adapting their MBA programmes to meet the needs of 21st-century organisations. Sona School of Business and Management, part of a century-old business and educational group, is leading in developing new pedagogy, tools, and techniques, working closely with companies, and integrating research into the curriculum. The school's Supper Specialisation programme has emerged as the flagship programme while going strong with the traditional functional disciplines like marketing, accounting, production, and finance.

Why Super Specialisation?

According to the World Economic Forum, 50% of employees will need to be retrained by 2025, prompting management schools to react by incorporating research and experiential learning into their MBA programmes.

Across the world, business schools are grappling with the relevance of their MBAs to 21st-century organisations. The traditional two-year MBA curriculum, which has been in existence since the late 1950s, is undergoing significant transformation to meet the changing needs of the industry and the modern student population. Two main drivers are pushing for these changes: the shift in management from single-function careers to cross-functional leadership roles and the evolving learning preferences of today's students, shaped by technology and the internet.

The rise of the internet and social networking has influenced the way students learn, with a focus on lateral thinking and information synthesis. This has led to a growing demand for new methodologies and pedagogies that encourage creativity and problem-solving. Leading institutions are attempting to adapt through a variety of responses, ranging from developing new pedagogy, tools, and techniques to working more closely with companies to incorporating broader research into the MBA curriculum.

Sona School of Business and Management tackles the two major drivers of 21st century business education with innovative programmes that develop and refine lateral thinking and coordination capabilities, as well as new methodologies and approaches to MBA pedagogy. Our Supper specialisation is an offshoot of these endeavours. This feature allows students to focus on a particular area of interest while building a strong foundation in business management. Students gain a competitive edge and distinguish themselves as experts in a chosen domain, thus enhancing their employability.

Diverse Career Pathways

Specialisation is the key to career success in today’s competitive business landscape. With specialised roles in various sectors like BFSI, Retail / FMCG, Healthcare, Family Business and ED, Sports, Culture and Arts, Manufacturing, and Infrastructure, students can choose career paths that align with their interests and passions. This wide array of choices allows them to pursue meaningful and fulfilling careers.

MBA with Super Specialisation curriculum is carefully crafted in collaboration with industry experts and leading academicians. It is tailored to meet the demands of modern businesses, ensuring that the skills you acquire are immediately applicable in the real world.

Through case studies, practical projects, and industry internships, students get the opportunity to develop a deep understanding of real-world business challenges and learn to strategize effectively. Faculty drawn from major universities such as IIMs and other top colleges ensure that students obtain a high-quality education, significant insights, and mentorship to help them excel in their chosen industries.

Mentorship in the Real World

Learning from industry experts offers students direct knowledge of current industry practises, difficulties, and trends, allowing them to bridge the gap between theory and practise and graduate job-ready.

Unique Outcome-based education (OBE) Model

OBE is a global educational theory that aims to achieve specific outcomes by the end of an educational experience. It incorporates a theory of education, a systematic structure, and a specific instructional practice. OBE focuses on life skills, basic skills, professional and vocational skills, intellectual skills, and interpersonal and personal skills. It offers benefits like clarity, flexibility, and comparison across institutions. OBE encourages student involvement, allowing teachers to structure lessons around individual needs, and promoting diversity among students. Industry-experienced people play a crucial role in curriculum development and preparing students for life after college.

Here is how Sona weaves its diverse potential into unique outcome-based offerings:

The Sona School of Business and Management combines Business, Management, and practical experiences in Job, Entrepreneurship, and Family Business (JEF). This aims to equip students with relevant skills for society and the business community. Students work on live projects with professors and industry mentors to address problems for MSMEs and large MNCs.

The institution has established an ecosystem that empowers young individuals to start their own businesses by combining Management and Technology (MAT). Students from Engineering and Management collaborate on joint projects, creating exceptional learning experiences. It also enables students to take a 360-degree approach to learning.

The Sona Garage incubation facility plays a vital role in nurturing entrepreneurs and promoting creativity.

According to Mr. Thyagu Valliappa, Vice Chairman, Sona Institutions, "Not all students will find the transition to outcome based learning and experiential learning smoothly. Students who come from a background of learning by rote are going to find the going tough. De-training would be a necessary step before a deep dive into experiential and outcome based learning. At Sona, we call the process Mind-Set engineering, and we have developed some proprietary models that entail training happening from the Mind-Set through Yoga techniques. Students experience an overall positive outlook and improved self belief".

Sona Star Innovations, a consulting and training arm, with a holistic approach to education, emphasising the MAT format. It creates an industry type set-up like a Technology Supper Market within the campus. Sona Star Innovations accepts problems from industries and gives students the opportunity to work out solutions. Students satisfy their lateral thinking and curiosity while developing creative skills too. Live projects and club activities, emphasising effective communication and problem-solving skills augment experiential learning. On the other hand, the institution also helps the industry invent its future here on campus. The school invests in cutting-edge technology and the Tomorrow's Technology Today (3T) platform, with a board of studies reviewing curriculum and course content regularly.

Sona Institutions prioritise foreign language acquisition for international work mobility, offering Japanese, Korean, and Spanish language training, Sona is a leading Japanese language training centre in South India. Linguistic proficiency opens up job opportunities with attractive salary packages.

Sona works with organisations like PWC, KPMG, Toyota, Volvo, TVS Motors, Amazon, City Union Bank and Timelinks to deliver training on their platforms, helping students develop industry-relevant skills.

The MBA programme is diversifying to meet industry demands through syllabus changes, offering management tracks and Super specialisations. Experiential learning is becoming the cornerstone, and business schools are collaborating with companies and integrating research to develop 21st-century skills. Specialised tracks in healthcare, technology, and entrepreneurship are being offered. At the Sona School of Business and Management, these possibilities find expression in the way that it addresses industry changes, enhancing education's relevance for the future.